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  • page authority domain authority internal linking homepage

    I've been looking at the PA and DA scores for the homepage of websites we have built and have been comparing this to competitors. What I'm finding is that the PA score is always higher than the DA, however on competitors sites the PA is much higher in relation to the DA. What could be the reason for this? For example, some of our website homepages may have PA / DA scores such as the following: Website #1: PA37 DA25 (PA:DA = 1.48)
    Website #2: PA31 DA21 (PA:DA = 1.47) However competitors often have figures like this: Website #3: PA40 DA21 (PA:DA 1.9)
    Website #4: PA 25 DA 11 (PA:DA 2.27) I even saw one website with the following scores: Website #5: PA36 DA5 (PA:DA 7.2) How do you explain such a high Page Authority in relation to the domain authority for that site? When I look at the scores for our websites I often feel that the DA is at a good level, but the PA for the homepage doesn't seem as high as it could be compared to competitors. My initial thought was that maybe we had a lot of backlinks to other pages on the website (not the homepage) but this is not the case at all - pretty much all our backlinks are to the homepage. Could it be to do with internal linking structure? Any other ideas? Many thanks in advance for any help with this.

    Link Building | | getnoticedlocally
    0
  • Unsolved

    internal linking

    I am trying to track internal links and identify orphan pages. What is the best way to do this?

    Moz Pro | | WebMarkets
    0

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